8 Weeks Training cum Internship Program on Essential of Marketing Skills

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8 Weeks Training cum Internship Program on Essential of Marketing Skills

Category:
Fundamentals of Management /
₹5,000.00 ₹3,000.00
17 Reviews
Essential Marketing Skills You Need to Be Successful in 2020

₹5,000.00 ₹3,000.00

Duration: 8 Weeks
Certificate of Completion

HIGHLIGHTS OF THE PROGRAM

  • This is a completely online program so everyone can attend as per their own convenience.
  • The program is divided in 8 modules with each module covering different aspect of marketing.
  • There will be a self-assessment online exam after completion of each module to track your performance.
  • The program includes a life time access to 5 case Studies worth 5000 Rs.
  • Life time access to all the materials. (Lectures and Reading Material)
  • Complete support from the instructor to take up your doubts on real time basis.
  • The program will cover theoretical as well as practical aspects of Marketing
  • You can start and end the program as per your convenience.
  • Membership of Discussion forum for weekly marketing updates.

Who Should Attend the Program

Who Should Attend the Program

  • The program is designed for beginners so best suited to undergraduate students.
  •  Anyone who is willing to boost his CV with a management course experience
  • Anyone who is planning for his own venture.
  • Anyone who want to gain management skills and apply it on live problems.

Syllabus of the Program

Syllabus of the Program

Week 1 – Essentials of Marketing

Sr no Title Time Duration
1.1 How to Attend the Program 7.20
1.2 Marketing – Lets define it 7.47
1.3 What can be Marketed 15.43
1.4 Marketing – Seller market & Buyer Market 14.16
1.5 Core concepts of Marketing

 

 9.33
1.6 Types of Demand in Marketing 15.44
1.7 The evolution of Marketing 12.16
1.8 The Principles of Marketing 19.48

 
1.9 The concept of Marketing Mix (4ps) 11.36
1.10 Goods Versus Services 11.00
1.11 Creative Idea –  Customer Co-creation 9.36
1.12 Marketing Insight – Week 1 17.53

Sr no Title Time
2.1 Segmentation and its basis Part 1 18.50
2.2 Segmentation and its basis Part 2 20.57
2.3 Competitor Dynamics- Market Leaders 13.32
2.4 Competitor Dynamics- Market Challengers 15.57
2.5 Competitor Dynamics- Market Followers 09.22
2.6 Competitor Dynamics- Market Nichers 08.17
2.7 Consumer Buying Process 19.44
2.8 Consumer Adoption Process 16.29
2.9 BCG Matrix 18.11
2.10 Ansoff’s Matrix 13.59
2.11 Creative Idea of the Week – The long Tail 15.12

Sr no Title Time
3.1 Product and its classification 15.57
3.2 Product levels 10.55
3.3 How to create product differentiation 18.09
3.4 Product Mix Decision – Part 1 09.48
3.5 Product Mix Decision – Part 2 15.11
3.6 Product Life Cycle – Part 1 13.05
3.7 Product Life Cycle – Part 2 10.08
3.8 Why do product fail – Top 7 reasons 18.40
3.9 Creative Idea of the Week –The concept development + Puzzle 11.53
3.10 Marketing Insight – A 300cr journey from Rs 1 product 19.47

Sr no Title Time
4.1 What is Pricing 08.16
4.2 How technology is impacting price 07.16
4.3 Understanding relationship between cost, price and value 08.20
4.4 Generic Approaches in Pricing 05.35
4.5 Factors influencing Pricing 05.32
4.6 Consumer Psychology and Pricing 10.38
4.7 Price Elasticity of Demand 05.40
4.8 Pricing Process 24.20
4.9 How to Respond to price change 11.00
4.10 Product mix pricing methods 16.26
4.11 Promotional Pricing Strategies 14.15
4.12 Differentiated Pricing Strategies 09.35
4.13 Creative Idea + Marketing Insight + Assignment 20.50

Sr no Title Time
5.1 What is place and features of Channel Decisions 10.22
5.2 Channel Members Functions 09.22
5.3 Channel Powers 12.00
5.4 Channel levels 10.43
5.5 Channel Types 09.19
5.6 Factors affecting channel decisions 14.25
5.7 Channel Conflict- Meaning, Types and Reasons 18.13
5.8 Resolving Channel Conflicts 13.37
5.9 Creative Idea of the Week 15.45
5.10 Marketing Insight – The Channel Puzzle from Rural Markets 24.44

Sr no Title Time
6.1 What is IMC, Promotion mix, Communication Process 09.26
6.2 What is Advertising and its objectives 12.06
6.3 Modes of Advertising – Advantages and Disadvantages 17.50
6.4 5 M in Advertising 13.14
6.5 Sales Promotion 1 – B2C Model 17.48
6.6 Sales Promotion 2 – B2B Model 10.26
6.7 Direct Marketing 11.30
6.8 Public Relations and its tools 11.21
6.9 Publicity and its role in marketing 09.05
6.10 Creative Idea – The AIDA MODEL and Puzzle 12.18
6.11 Marketing Insight – Offensive Advertisement + Puzzle 16.21

Sr no Title Time
7.1 Service Properties and Challenges 10.29
7.2 Service Mix – The 7ps Concept 10.53
7.3 Service Quality Dimensions – ServQual Scale 15.18
7.4 Service Gap Model 18.10
7.5 Service Recovery and its Strategies 17.50
7.6 Supply and Demand Management in Services 13.05
7.7 Service Blueprint – The practical Usage 06.50
7.8 Creative Idea – The Flower of Services 09.30
7.9 Marketing Insight – Read it, Understand it and apply it 16.41

Sr no Title Time
8.1 Branding – Meaning and its importance for consumers and Manufacturers 10.50
8.2 Types of Branding elements 12.48
8.3 Essentials of Branding Elements 14.33
8.4 Brand Extension and its implication 10.52
8.5 Umbrella Branding vs Individual Branding – The better Choice + Puzzle 11.17
8.6 Role of Celebrity in Building Brands 11.34
8.7 Creative Idea – Top 5 Branding Concept 13.28
8.8 Marketing Insight – From Strength to Weakness – The positioning Trap 14.50

 

About Instructors

Reviews

Average Rating

5
₹5,000.00 ₹3,000.00
17 Ratings

Detailed Rating

Stars 5
17
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  • madhvi

    5 out of 5

    amazing content

  • Immaculate Janet J

    5 out of 5

    As I am from a business family background , I knew the importance of marketing, so I joined this course.the teaching module was comfortable and easy to access.The concepts are explained clearly with an example. Weekly quiz was conducted to know our understanding in the subject. Talking about the mentor, he teaches the concept with a example which makes us understand better. He clarifies doubt immediately through messages or calls. The course also contains projects which is the most interesting part of course. I learnt many things while doing the project.Bonus sessions are also posted even after completion of the course so that we don’t forget the concept. This course is worth your time and I assure that you will learn many things from it.

  • Amulya

    5 out of 5

    amazing

  • Rahul jethi

    5 out of 5

    Very nicely structurred course

  • rahul

    5 out of 5

    Well designed course

  • Devendra kumawat

    5 out of 5

    Really Amazing content. Thankyou sir for such a wonderful course.

  • Dwiti

    5 out of 5

    A great start for marketing basics.Practical lessons and real life examples make it really interesting !

  • Kiran jindal

    5 out of 5

    Amazing content. A very good start to make a foundation for marketing basics. The mentor is also a knowledgable person. He simplifies the concepts through live examples in such a way that everyone can understand
    it very easily. Moreover for every doubts, he is just a phone call away. It is done through what’s app as well. This course is worth attending for the students and researchers .

  • Dr.Anju lata

    5 out of 5

    Good syllabus

  • Utkarsh raj

    5 out of 5

    Very well explained and informative.

  • Nishant Ranjan

    5 out of 5

    It was overall a great learning experience.

  • Himanshi gupta

    5 out of 5

    This course is a beautiful integration of theories and real time examples which not only makes it unique but also an easily understandable one. Thanks to our mentor for designing such a course!!

  • Shivkant Kumar

    5 out of 5

    The program starts from basic level and goes to the sound understanding of marketing.If you want to just learn the marketing you must enroll into this course.one thing I want to tell is every element of this programme is enjoyable and the lectures are very good for understanding with examples from our day to day life.
    The marketing insights gives you a feeling of joy.

  • Udit Narayan

    5 out of 5

    Excellent program and excellent mentor !
    I have already completed this program and everyone interested in marketing field must give a try to this course. The best part of this program is that you get to learn many new things during and after this program with their practical uses also !

  • Kshitij Raj

    5 out of 5

    The 8-week marketing is an excellent course for all management professionals and those looking to learn new marketing skills. The course is quite comprehensive and even has weekly tests to check ur progress.

  • VIRENDRA SINGH

    5 out of 5

    Excellent course for basic level of management.

  • Bhavesh Kumar Bharti

    5 out of 5

    The course training cum internship program on essential marketing skills was really a great experience for me.
    The training goes from theories of marketing with fascinating examples and their applications to a real world project with full guidance of instructor (which is rare on online learning platform available).
    I liked instructor’s way of teaching and delivery of lectures. Easy explanation and number of examples helped me understand better.
    Moreover, regular posts of market updates on Facebook and WhatsApp group keeps me updated with latest trends in market and see how can I apply what I’ve learned in the course.
    Finally, I can say after attending this course I am aware of what marketing really is and how its principles are applied by organisations to boost up their sales
    Thanks, skillics for providing such a great course and making learning marketing fun , also the certificate which will look great on my resume.

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